Major internet players have evolved like Facebook, Google, Microsoft today they are providing a lot more than they used to. At the same time, many have disappeared or not in popularity like Orkut, myspace. So, what does it teach us? Well, We would like to put it in Sheldon Cooper’s word from The Big Bang Theory “The only thing that actually stays the same is that things are always changing” and this statement can’t be more true about the internet landscape. So as a business, creator, or marketer we have to make sure that we always try new things and keep ourselves updated.
What Is Marketing?
What is marketing? Marketing can be made as simple and at the same time as complex as you want it to be.
Marketing is a process of putting your product or service in front of the people and delivering your brand message, it can be achieved through various mediums with the end goal of brand visibility and eventually revenue. You can have an exceptional product or service but you can not make revenue from it without a marketing strategy.
What Are The Different Types Of Marketing?
Nowadays we see all over social media as different influencers showcase and promote different products and services but influencer marketing is not new. We have been seeing influencer marketing all our life. When different celebrities used to promote a brand in print radio and television media, that is a form of influencer marketing.
Retention is better than acquisition and you do that through Relationship marketing. Your existing clients are your best clients by providing the best service to them you initiate the best form of marketing which eventually converts to the word of mouth which is the best piece of advertising.
In 21st century where sharing can make a lot of impact on your marketing plan, viral marketing is the right thing you need. The only control you have over viral marketing is your marketing content, it can be creative, witty, and funny. You never know what will get viral till it does get viral. Sometimes marketing content from the past became viral and provided an awesome experience for the brand and its audience.
After the inception of search engines the internet started to get organized but we didn’t know that it can also be a source of marketing. As the name suggests keyword marketing triggers your marketing campaign as per keyword entered in a search engine by a user.
This is making a maximum effect in the market with minimum or no investment. Guerilla marketing demands maximum efforts on the creative side.
What Are The Different Channels Of Marketing?
- PPC (Pay Per Click
- Social Media Marketing
- Organic Traffic
- Email Marketing
- SMS marketing
A Basic marketing process starts with Market Research followed by marketing campaign structure creation then based on the feedback we optimize and develop the campaign
Aspects Of Marketing
Different aspects of marketing are market research, user experience research, marketing structure creation, marketing funnel optimization, and base your future attempts of the historical data.
4 P’s Of Marketing
The past decade has shown us how digital media can influence and entertain us, at brandening media group we believe in providing our clients with the perfect digital strategy mix for their ideal customer. We do what we do best i.e Branding so you can do what you do best i.e Business.
With our core role in transforming a business’s digital presence – we are in the unique position to reinvent their brand for a more digitally focused world through design, content and interaction. The new signifiers of a modern digital brand – are user interface, integrated branded content and interaction.
Akash Bangwal– Founder, Digital Marketing Expert